Corporate Communication, Digital Strategy, Graphic Design, User Experience, Project Management, Front and Back-end Development.
The dairy industry in Bulgaria is extremely dynamic, with constant product innovation and a fierce competition between producer brands and private labels. After all, Bulgaria is the homeland of yogurt. So how to communicate in a crowded market? Vereia came to us for answers.
Which Comes First, the Brand or the Product?
Vereia envisioned a web presence with a double mission: build a strong image for the brand while also showcasing their products. The two concepts don’t always blend well together. To avoid scattering viewer’s attention, we needed to define a clear business objective.