LaserNetUS is a consortium of high-power laser facilities across North America that are advancing the frontiers of laser-science research. With funding from the U.S. Department of Energy, these institutions foster collaboration among researchers and networks in order to deliver the next scientific breakthroughs.
The program was established in 2019 by the Office of Fusion Energy Sciences (FES) and aims to restore America’s dominant position in high-intensity laser research. The consortium manages proposals from doctors, scientists, and researchers who require access to this cutting-edge technology. The network is being developed to become a key element in the field of high-density plasma science.
Branding, Logo Design, UX/UI Design, Web Design, Responsive Design, Front-End Development, Back-End Development, Motion Graphics, Project Management, Web Animation, Content Creation, Custom CMS, GDPR Compliance, and SEO.
LaserNetUS is at the frontier of scientific discovery. Our role was to help establish the consortium as an international leader in high-intensity laser research through a new brand/logo redesign and website. We focused on creating brand visuals and a web experience that resonates with LaserNetUS’s various audiences.
We started the project by sketching ideas for the logo shape and brand identity that represents what they do. The consortium needed a modern and clean symbol that stands out. A beam ending in a burst of light, integrated in a hexagon. The hexagon represents a naturally forming shape in nature, and with the burst, this mark embodies the key identifying elements of the brand’s core values: scientific breakthrough, powerful state-of-the-art technology, access and collaboration between research and industry.
We also defined the company’s brand guidelines and brand book. The finished design received strong positive feedback, comparing the visual identity of LaserNetUS to a scientific icon like NASA.
The website redesign required a deep discovery phase, beginning with interviews of key representatives from each laser facility across North America. The challenge here was organizing the available content into a clear and usable site architecture. For example, we created an interactive map to help users locate a facility while at the same time being able to click on each lab to review the technical capabilities within each facility.
LaserNetUS encourages students, researchers, and established scientists from diverse backgrounds to receive free access to the consortium’s wide range of capabilities. The submission guidelines and proposal process are a key component of the website and is something the site manager can dial-up or dial-down depending on the deadline and schedule each year.
The homepage is dynamic and eye-catching. The design aims to highlight the innovative nature of high-intensity laser technology. The site is built to be a platform that connects the laser facilities with researchers looking for access for their experiments, as well as industry representatives that can benefit from using the network.
It was a team effort to organize the vision and mission of the consortium into a design layout that is functional, but also visually stimulating. The previous website was a basic template and did little to build trust among new researchers looking for a partner to support their goals.
“LaserNetUS collaborated with us with every aspect of the design and development. It was fantastic to work alongside such a forward-thinking team of experts in laser technology that can revolutionize our world” shares Andrew, Project Manager at eDesign. “It was a coordinated team effort on our part to complete the website as fast as possible. Several lead designers took turns to driving the project, while our front-end and back-end developers worked in parallel to speed up the development process. We are proud to say that the CMS of the site is not only intuitive and easy to use, the CMS is built on the latest CakePHP frameworks, making content administration fast and easy.”
One of the most mind-blowing applications of high-intensity lasers is to further the research in fusion reactions. Harnessing quantum-enhanced fusion can lead to generating limitless clean energy for our planet. We are so proud that the consortium chose to work with eDesign on branding this fantastic mission and we look forward to a continued partnership.
Coming up soon, we are looking to create 3D illustrations of each laser facility in the network and video tours accessible via the website.
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