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Insights, thoughts, industry trends, marketing tips, eDesign news, nerdy stuff, it's all here.

A Step-by-Step Marketing Strategy for Higher Education Institutions

Investing in the right type of online campaign is absolutely necessary to increase enrollment numbers. In this article, we will share the practical marketing strategies we used to help Raritan Valley Community College increase student enrollment despite many economic and demographic challenges faced by the school over the last 10+ years.

How to Improve and Maintain Google Rankings

How to rank high on Google? The best way to rank your website is to focus on users. SEO boils down to producing quality content and aligning your products with the way users are searching online. The old keyword-centric SEO strategy is outdated and needs to be replaced by a “consumer-centric” approach.

Why Keywords Are No Longer the Center Stage of SEO

What you need to know, in a nutshell, is this: If you want to rank high on Google search results, your marketing efforts need to focus on your users and their customer journey. SEO boils down to producing quality content and aligning your information with the way users search online.

How to Build a Successful Ecommerce Marketing Strategy

With the current economic climate and COVID-19 fallout, eCommerce is growing faster than ever.
This is a great time to rethink your eCommerce marketing strategy and reevaluate your web experiences. If designed well, your website can become your ultimate sales tool, open to the world 24/7 while driving real business growth and new customer revenues.

New Project Highlights

Our team is very excited to be working on some new fantastic web projects and collaborating with great brands we love. In this blog post, we highlight some of our latest website design projects.

What Makes a Great Remote Team Culture ?

Tips on how to move a business entirely online or relocate employees to work from home.
Although we realize not all our clients have the chance to move 100% of their businesses online, we would love to share with you our continuity plan and flexibility secrets.

Do You Have a Brand Book ?

Establishing design rules enhances your marketing position and ensures coherence. The goal is to take your company to its next stage of growth in a manner that reflects your corporate values and mission and also predict any changes in your customer behaviors.

New Landing Page for SundaySky

SundaySky is an Adobe Exchange Partner. For the upcoming Adobe Summit, the team needed a minimalistic, yet elegant landing page that summarizes their integrations with the Adobe Experience Platform (AEP). The landing page we've created tells SundaySky’s story in a visual and abstract manner. We used plasticine to conceptualize the building blocks of smart personalized video experiences.

Silver Paragon Award for Raritan Valley Community College (RVCC)

Raritan Valley Community College (RVCC) has won a Silver Paragon Award in the category Best College Website among all Community Colleges in the US.
RVCC has been collaborating with our team to create powerful digital campaigns and increase student enrollment.

A Briefing on Corporate Branding

This blog post highlights several branding projects eDesign has produced. We hope the examples give you insights into our team’s creative thinking, methodology, and visual ideas.

Rethinking Your Digital Strategy During Coronavirus

We wanted to let you know and make sure you can feel at ease coming to us for any needs now, during and after these unprecedented times. We are here and working for you!

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