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Insights, thoughts, industry trends, marketing tips, eDesign news, nerdy stuff, it's all here.

Adapting to Rapid Digital Changes: A CMO's Guide

As a CMO, you need to be aware of several digital advancements. This article offers insights to help your team embrace digital advertising and ensure your organization remains competitive amidst evolving trends. 

Celebrating Triple Gold : eDesign Wins 3 Davey Awards

Winning three Gold Davey Awards is a great honor for us, but it also reflects the partnerships we build with our clients. We don’t just design websites—we collaborate to understand our clients' needs, challenges, and goals. We approach each project with fresh ideas, creative solutions, and a passion for helping our clients succeed. 

A Website Design That Drives Results

Our philosophy at eDesign Interactive is that a website is an evolving platform that should work in tandem with broader marketing efforts. While Edelman’s site is eye-catching, the real magic happens behind the scenes. 

From SEO to GEO : How to Rank in the Age of AI Search

Search queries are becoming more complex and direct, demanding a shift in SEO strategies. Traditional keyword-focused approaches are no longer sufficient. AI-powered search engines now prioritize content that accurately addresses users' specific needs and intent.

eDesign Wins Five Awards at the 56th Annual Jersey Awards

eDesign was awarded 'Best of Digital Media' at the 56th Annual Jersey Awards. We are excited, delighted, and humbled by this recognition. Well done, team!

Choosing the Right Marketing Strategy : Demand Gen vs Lead Gen

By understanding your specific goals, we can create a modern marketing program that integrates the best of demand and lead gen, ensuring that your business attracts and converts customers efficiently.

eDesign Interactive Receives Prestigious Inc. 5000 Ranking for Third Consecutive Year

eDesign Interactive has been included in the Inc. 5000 list for the third consecutive year, recognizing the team as one of the fastest-growing private companies in America.

First-Party Data Strategy for 2024

Embracing a cookieless future is a pivotal opportunity to transform your brand and build more meaningful customer relationships. With third-party cookies on the verge of crumbling into obsolescence, adopting first-party data as the cornerstone of marketing is crucial for staying ahead in this evolving landscape.

Tackling Uncertainty Together

In any website design, marketing campaign, or product launch, there are countless variables at play. To successfully navigate these unknowns we build our project scopes with an allowance for uncertainties.

Prioritizing Long-Term Marketing Growth Over Short-Term Wins

To build a foundation for sustainable growth, customer loyalty, and industry leadership, we advocate for investing in brand storytelling and ensuring consistency across all channels.

Your New Website Is Live. Now What?

eDesign’s director of user experience emphasizes the importance of seeing your site launch as the starting point for maximizing your digital presence. 

Combining Web Design Excellence with Dynamic Marketing Strategies

By incorporating marketing strategies into your website, we ensure that your brand delivers consistent and impactful interactions at every touchpoint. Here's how our team navigates this convergence.

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