Insights, thoughts, industry trends, marketing tips, eDesign news, nerdy stuff, it's all here.
We refunded a client who loved our design. Why? Endless AI-generated feedback was turning thoughtful collaboration into an infinite checklist. This story explores AI's limits in creative work, why endless revisions can weaken great design, and why human judgment, taste, and knowing when to stop still matter.
From simplifying 20,000+ pages and rethinking information architecture to making content more relatable and search-friendly, RVCC and eDesign Interactive built a website around how prospective students actually search, explore, and make decisions. Early results are promising, with key events up 30.7% and engaged sessions up 24.26%.
eDesign Interactive wins four w3 Awards for three very different digital experiences: Gold for Green Valley Lactose Free and three Silvers for Bon Appétit and Existence. Each project tackled a unique challenge, from clarifying a brand proposition to modernizing a legacy website and turning an abstract philosophy into an immersive digital experience.
Learn how to use AI to organize feedback while keeping human judgment at the center.
Edgy food marketing can capture attention—but only when it aligns with a brand’s identity, audience, and values.
This article explores why disruptive campaigns work for some food and beverage brands and fail for others.
How we transformed CIAB's website into a connected digital ecosystem, integrating content, membership, events, CRM, search, and marketing technology. Built with a headless Next.js architecture and integrated with WordPress, Salesforce, Cvent, Squiz, and Pardot, the new CIAB website simplifies complex digital experiences while creating a scalable foundation for the future.
Learn how email segmentation improves open rates, clicks, and engagement with more relevant messaging.
Created for Vera Therapeutics in partnership with Believe Limited, this interactive microsite helps people living with IgA Nephropathy (IgAN) express their journey through a personalized, hand-illustrated manga avatar. The project demonstrates how thoughtful design, storytelling, and cultural relevance can create meaningful patient connections within strict pharmaceutical regulations.
This article explains why evergreen SEO is losing effectiveness, how large language models choose which sources to cite, and outlines five proven Generative Engine Optimization (GEO) strategies to help businesses earn AI visibility, authority, and higher-converting traffic.
This article explores why businesses must invest in intelligent digital infrastructure powered by AI, personalization, data integration, and continuous optimization.
Learn how your website can function as a growth platforms that adapt, learns, and improves over time, helping brands outperform competitors, increase conversions, and build lasting digital advantages in the AI era.
Search is no longer confined to search engines. Users discover brands across AI assistants, Google Maps, social platforms, video content, review sites, and emerging generative search tools. This shift—Search Everywhere—means visibility is not about ranking in one place, but being discoverable across a connected digital ecosystem. Brands need to adapt to this fragmented discovery journey.
Stacey Warren joins eDesign as Head of Marketing Services, bringing more than a decade of expertise in SEO, digital strategy, and business growth. Her arrival marks eDesign's expanded focus on combining exceptional web design with AI-informed marketing, content strategy, and long-term SEO.