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America’s
Best Popcorn Company

A fantastic new website for the king of popcorn

About the Client

Weaver Popcorn Company, Inc. is based in Indiana.
The firm was founded in 1928 and is the largest popcorn company in the US.
Pop Weaver is sold in more than 50 countries around the world.

Popweaver product box
Popweaver mobile layout

Our Role

Web Design, User Experience, Front-End Development, User Interface %s Design, Project Management, Web Animation, 3D Animation, Product photo-shoot, Copywriting.

Web Design Worthy
of the King of
Popcorn

Every element featured on Pop Weaver’s home page could have its own case study. That’s how much attention we’ve paid to each detail. We’ve spared no resources, creative ideas, or efforts producing a memorable web design for a client we love. We’ve put in long hours- over 352 hrs for the design alone! The result is stunning.

Research Phase

In order to design a stellar website, we start by building a solid understanding of Pop Weaver’s business and market positioning. It’s imperative to evaluate the key goals of a website before we dive into the design visuals.

For several weeks, including visits to multiple plants and offices, we studied Pop Weaver’s competition, customers, partners, manufacturing process, business goals, corporate culture, business values, core products, website paint-points and future development ideas. Research was done entirely in-house through stakeholder interviews, analysis, surveys and data validation. This was a heavy effort as Pop Weaver is a global company, catering to many different audiences, both B2B and B2C.
The research phase of every project is always extremely important as it lays down the foundation for a solid UX approach.

A Website, No Matter How Beautiful, Must First Be Functional

The next step was to create precise wireframes (“the perfect blueprint”) to visualize the site logic, taxonomy, user interactions, and homepage purpose we intend to live by.
We can produce moving elements that blow your mind. We can build splashing colors and transform any website into a magnet for the human eye. However, without a well-grounded business strategy, timely calls-to-actions, and an intelligent homepage structure, a website won’t stand on it’s own as a strong business development tool.

3D Animations

We wanted to include exceptional elements to make Pop Weaver’s website stand out. Have a look at Pop Weaver’s 3D popcorn box and flying popcorn. How about the 3D popcorn making machine or the flapping mantel of King Kernel?

All 3D models have been created and assembled element by element, so we can animate each image, enhance it, render it, and make it come to life. These provide a truly custom and memorable approach, unmatched by any competitor in the space.

Popcorn
Photo-shoot

Pop Weaver’s website does not have a single stock image. The photography, visual assets, graphics, videos, and animations are authentic, made in our studio.

How did it all happen? Well, we popped a lot of popcorn at the office and had lots of fun shooting different videos on different backgrounds. Aahhh, the aroma of fresh, mouthwatering popcorn! Our studio turned into a movie theater for a couple of days.

Needleless to say We love Pop Weaver’s popcorn.

Our favorite taste: “Extra Butter”

The visual communication is built in vivid, bold colors and highlights the qualities of the product.
Popweaver image

Copywriting

Play on words, short teasers, interesting information- the copywriting of a website needs to be on point with company’s tone of voice and leading audiences. We’ve put some thoughts into presenting Pop Weaver’s corporate values, longevity and traditions.

We carefully chose every word to present Pop Weaver’s wholesome products and high quality standards. We’ve had fun talking about company’s philanthropic work, the festivals Pop Weaver supports, and the autonomous growers part of the family.

Copywriting was a difficult task as Pop Weaver is a multifaceted company with various business goals and many audiences using the website.

The homepage guides visitors towards the right information.
The site has a creative and fun look-and-feel while remaining easy to navigate and professional.
Play on words, short teasers and interesting information. Our in-house copywriting and content development are on point with brand’s message.
Our in-house research determined the foundation for a solid UX approach addressing many different audiences, both B2B and B2C.
There’s visual guidance and easy access to information from any page of the site.
We’ve put some thoughts into presenting Pop Weaver’s corporate values, longevity and traditions.

Vertical left

We chose to ignore the popular horizontal bar and took the bold decision to hide the menu vertically, on viewer’s left. This frees a full screen to display a beautiful, cinematic vision of Pop Weaver. The open space and large-scale images create a fantastic mood and present the brand as the king that it is.

The menu design is also very clever. It gives visual guidance and easy access to information from any page of the site.

Programming
and Front-end Magic

We faced a few challenges when coding the round shapes of site’s visuals, titles and navigation. It wasn’t easy to recreate the outline of Pop Weaver’s branding in certain details of the site. In the end, the effort was well worth it.

What Else?

The website carries lots of micro interactions and fun animations.

The website carries lots of micro interactions and fun animations. Every small design element is highlighted. Call-to-actions are conceived to pull users attention. We even lit the entire site at an angle, so the light falls on specific design details. That’s dedication.

Fast Facts
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hours of design work
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bags of popcorn enjoyed at our office
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eDesign experts worked on this project
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countries sell Pop Weaver
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hours of front end programing
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staff hands auditioned for the “popcorn in a bowl” video