Based in Indiana and founded in 1928, Weaver Popcorn Company, Inc. is the second largest manufacturer and distributor of popcorn in the U.S., selling bulk kernels to private labels and well-known popcorn brands, along with eight out of 10 movie theaters.
Every element featured on Pop Weaver’s homepage could have its own case study. That’s how much attention we paid to each detail. We spared no resources, creative ideas, or efforts for this project, putting in over 352 hours for the design alone!
The company needed an updated website for its direct-to-consumer brand, Pop Weaver. Though the brand has since been bought out and turned into a private label by a big box store, the Pop Weaver website is an excellent example of eDesign’s creative thinking and dynamic execution that truly “pops.”
We wanted to include exceptional elements to make Pop Weaver’s website stand out. Have a look at Pop Weaver’s 3D popcorn box and flying popcorn. How about the 3D popcorn making machine or the flapping mantel of King Kernel?
All 3D models have been created and assembled element by element, so we can animate each image, enhance it, render it, and make it come to life. These provide a truly custom and memorable approach, unmatched by any competitor in the space.
Pop Weaver’s website does not have a single stock image, with each visual asset created in our studio.
How did it all happen? Well, we popped a lot of popcorn (our favorite flavor: Extra Butter) and had lots of fun shooting different photos and videos on different backgrounds.
We carefully chose every word to present Pop Weaver’s wholesome products and high quality standards—with plays on words, short teasers, and a distinctive tone of voice.
We had fun talking about the company’s philanthropic work, the festivals Pop Weaver supports, and autonomous growers.
From a navigation standpoint, we chose to ignore the popular horizontal menu bar and made the bold decision to hide the menu vertically, on the viewer’s left. This freed a full screen to display a beautiful, cinematic vision of Pop Weaver. To complement that, our copy team used plays on words and short teasers to create a distinctive tone of voice for the brand.
We faced a few challenges when coding the round shapes of the site’s visuals, titles and navigation. It wasn’t easy to recreate the outline of Pop Weaver’s branding for certain details of the site, but in the end, the effort was well worth it.
Filled with micro-interactions, fun animations and attention grabbing calls-to-action, the finished Pop Weaver website was selected to be featured in Communication Arts, the premier source of inspiration for graphic designers, art directors, advertising agencies and more.