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Pop
Weaver

A fantastic new website for the king of popcorn

About the Client

Based in Indiana, Weaver Popcorn Company, Inc. was founded in 1928 and is the largest popcorn company in the U.S. Their popcorn is sold in more than 50 countries around the world.

Popweaver product box
Popweaver mobile layout

Our Role

Web Design, User Experience, Front-End Development, User Interface Design, Project Management, Web Animation, 3D Animation, Product Photoshoot, Copywriting.

A Dedicated Effort

Every element featured on Pop Weaver’s homepage could have its own case study. That’s how much attention we paid to each detail. We spared no resources, creative ideas, or efforts for this project, putting in over 352 hours for the design alone!

Research Phase

In order to design a stellar website, we started by building a solid understanding of Pop Weaver’s business and market positioning. Over several weeks we visited multiple plants and offices.

We studied Pop Weaver’s competition, customers, partners, manufacturing process, business goals, corporate culture, website pain points and future development ideas. Research was done entirely in-house through stakeholder interviews, surveys and data validation.

A Website, No Matter How Beautiful, Must First Be Functional

The next step was to create precise wireframes (“the perfect blueprint”) to visualize the site logic, taxonomy, user interactions, and homepage purpose.
We knew that without a well-grounded business strategy, timely calls-to-actions, and an intelligent homepage structure, the website wouldn’t stand on its own as a strong business development tool.

3D Animations

We wanted to include exceptional elements to make Pop Weaver’s website stand out. From a 3D popcorn box and flying kernels to an animated popcorn-making machine, we created a truly memorable experience.

All 3D models have been created and assembled element by element, so we can animate each image, enhance it, render it, and make it come to life. These provide a truly custom and memorable approach, unmatched by any competitor in the space.

Popcorn
Photoshoot

Pop Weaver’s website does not have a single stock image, with each visual asset created in our studio.

How did it all happen? Well, we popped a lot of popcorn (our favorite flavor: Extra Butter) and had lots of fun shooting different photos and videos on different backgrounds.

Needleless to say We love Pop Weaver’s popcorn.

Our favorite taste: “Extra Butter”

The visual communication is built in vivid, bold colors and highlights the qualities of the product.
Popweaver image

Copywriting

We carefully chose every word to present Pop Weaver’s wholesome products and high quality standards—with plays on words, short teasers, and a distinctive tone of voice.

We had fun talking about company’s philanthropic work, the festivals Pop Weaver supports, and autonomous growers.

Copywriting was a difficult task as Pop Weaver is a multifaceted company with various business goals and many audiences using the website.

The homepage guides visitors towards the right information.
The site has a creative and fun look-and-feel while remaining easy to navigate and professional.
Play on words, short teasers and interesting information. Our in-house copywriting and content development are on point with brand’s message.
Our in-house research determined the foundation for a solid UX approach addressing many different audiences, both B2B and B2C.
There’s visual guidance and easy access to information from any page of the site.
We’ve put some thoughts into presenting Pop Weaver’s corporate values, longevity and traditions.

To the Left

We chose to ignore the popular horizontal menu bar and made the bold decision to hide the menu vertically, on the viewer’s left. This freed a full screen to display a beautiful, cinematic vision of Pop Weaver.

The open space and large-scale images created a fantastic mood and presented the brand as the king that it is.

Programming
and Front-end Magic

We faced a few challenges when coding the round shapes of site’s visuals, titles and navigation. It wasn’t easy to recreate the outline of Pop Weaver’s branding for certain details of the site, but in the end, the effort was well worth it.

What Else?

The website carries lots of micro interactions and fun animations.

We even lit the entire site at an angle so that the light falls on specific design details to help them “pop.”

Fast Facts
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hours of design work
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bags of popcorn enjoyed at our office
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eDesign experts worked on this project
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countries sell Pop Weaver
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hours of front end programing
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staff hands auditioned for the “popcorn in a bowl” video