MedSpeed is the leading provider of same-day logistics to the healthcare industry. Their transformative approach connects the healthcare ecosystem through the movement of physical materials: specimens, pharmaceuticals, supplies, and more. MedSpeed enables better healthcare by reimagining logistics into an asset that more effectively utilizes scale, reduces risk, eliminates redundancies, and enables clinical effectiveness.
Managing the transportation and coordination involved in delivering test results, equipment, medications, and specimens is an expensive undertaking for the majority of hospitals and healthcare organizations in the United States. With more and more healthcare networks expanding and having facilities across metropolitan areas, the operation of these deliveries can quickly become inefficient and chaotic. Many vehicles running to connect various lab facilities in separate locations can drain costs, resources, and time. Using proprietary technology, MedSpeed takes this burden off the healthcare industry by establishing a centralized system with a dedicated fleet of drivers and vehicles that follow mapped-out, optimized routes.
We aimed to visually showcase MedSpeed’s fantastic services by including unique iconography and scrolling animations.
It was important to illustrate that MedSpeed acts as a strategic partner to hospitals and healthcare systems, but we also wanted to demonstrate that they support independent labs, pharmacy clients, and home healthcare businesses. Having a navigation that segments these audiences was critical to reach all potential customers the company can serve. As soon as visitors land on the homepage, they can see in seconds, through video and bold statements, that MedSpeed in the business of healthcare and logistics.
We advertise who MedSpeed is, their services, and the people working behind the brand. We also created engaging animations and graphics that illustrate the advantages of using MedSpeed.
The website is also built to prioritize lead generation and finding new customers, but another part of our role was to attract new talent by emphasizing the company’s mission and culture. Our goal was to inform people that MedSpeed is hiring across the country with a “Join our Team” tab at the top of the page.
The site is built on WordPress, making it very easy for the team to create and upload content. MedSpeed has a large blog section with engaging news, articles, and resources. The team is posting regular updates to advance their SEO strategy and to keep growing organically.