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Synack

Elevating a brand and website in a crowded Cybersecurity industry.

View website
web
23 Vulnerabilities Foun
23 Vulnerabilities Found
Zero Day Checked
Zero Day Checked
Patch Verified
Patch Verified
CVE Checked
CVE Checked
API Endpoint Checked
API Endpoint Checked
Now Testing
report
Report Generated
host
23 Vulnerabilities Foun
23 Vulnerabilities Found
Zero Day Checked
Zero Day Checked
Patch Verified
Patch Verified
CVE Checked
CVE Checked
API Endpoint Checked
API Endpoint Checked
Now Testing
report
Report Generated
API
23 Vulnerabilities Foun
23 Vulnerabilities Found
Zero Day Checked
Zero Day Checked
Patch Verified
Patch Verified
CVE Checked
CVE Checked
API Endpoint Checked
API Endpoint Checked
Now Testing
report
Report Generated
API
23 Vulnerabilities Foun
23 Vulnerabilities Found
Zero Day Checked
Zero Day Checked
Patch Verified
Patch Verified
CVE Checked
CVE Checked
API Endpoint Checked
API Endpoint Checked
Now Testing
report
Report Generated

Challenging high-tech web redesign. Brand uplift and brand guidelines. Neomorphism design elements. Intricate 3D assets. Several site map iterations. UX excellence. A unique website in the cybersecurity industry.

Technical

  • Responsive Design
  • UX/UI Design
  • 3D Assets
  • Motion Graphics
  • Front and Back-End Development
  • Project Management
  • Web Animations
  • Copy-editing
  • WordPress CMS
  • Third-party Integrations
  • GDPR Compliance
  • SEO

eDesign delivered
original design elements that were unexpected in the cyber industry and gave us a differentiated and fresh look.

— VP of Corporate Marketing, Synack

Quest for a Distinctive Cyber Identity

Synack is a leading cybersecurity company and testing platform that employs a highly skilled community of security researchers. Their focus is on continuous penetration testing and vulnerability management, aiming to reduce cybersecurity risks for organizations.

Jay Kaplan, Founder and CEO of Synack, challenged our team to design a website that deviates from the typical dark, impersonal, and high-tech aesthetic common to most cybersecurity companies. Synack wanted a unique, uplifting, and human-centric approach, aiming to change the way people perceive a cybersecurity corporation.

laptop
Redefining
Cybersecurity
Aesthetics

Synack had requested for subtle brand enhancements, emphasizing that they did not want a complete rebranding. The process of developing the new website presented a great opportunity to revitalize the brand. This involved aligning the logo symbol symmetrically, updating the typography, and intensifying the brand's colors for vibrancy and memorability.

logo
logo phase 2 logo phase 2
final logo phase

Delighted with the results, Synack expressed interest in having eDesign create a brand book to document these changes. Although not initially included in the project plan, our team adapted the timeline to meet our client's needs for upcoming events and conferences.

a better way
a better way
a better way
a better way
a better way
a better way
End-to-End
Corporate Identity

The brand guidelines we created cover extensive information including different logo applications, the new fonts, the color palettes for both online and print design, the color gradients applied throughout the site, the iconography we established and how to use each icon, and the neomorphism design elements and practical usage examples.

designed

We designed Synack's business cards, PowerPoint presentation slides, email signatures, banners, and conference stands. In addition, we established a distinct identity for Synack's red team, comprised of company’s best security researchers, with their own logos, iconography, emails signatures, and more.

bettter way to

Centered around the concept of excellence, the narrative we developed reinforces this commitment. The slogan "Expect excellence. Expect Synack" establishes a high standard and conveys Synack's dedication to delivering exceptional quality of service.

Fusion of Artistry and Cybersecurity

The concept of waves in the website design is a metaphor for continuous security testing. It symbolizes Synack's commitment to protecting each site in the vast sea of potential hackers.

During the brainstorming phase, the idea and visualization of the waves underwent numerous iterations. We explored various lengths, angles, shades, shadows, and movements before arriving at the final design. These wave textures are now integrated into multiple aspects of the company's branding, letterhead, business cards, and more.

Multidimensional Approach

A collaborative effort involving two designers, an art director, and a 3D artist, was essential for this project. The intricacies of our planned visuals required the integration of numerous 3D assets, 3D videos, web GL technology, and engaging web animations.

Crafting Synack's User Experience

The website also kept busy our UX design team through multiple iterations of the site map, various navigation prototypes, and numerous refinements to the mega menus. Synack’s website was not an easy project to build, and we are proud of the results.

card
card
card

Our team crafted a vibrant website for Synack that imparts a sense of accessibility and transparency, while maintaining a modern and high-tech aesthetic. The new design emphasizes the distinctive quality that sets Synack apart from other companies. Neumorphic design elements create a smooth, gradient-like texture that emerges from white space.

We also prioritized creating a user experience (UX) that offers multiple pathways for users to explore Synack's services, whether based on industry, products, or other features.

CMS for Cyber Excellence

The choice of using WordPress was driven by the client's requirement for a user-friendly CMS and content governance process that is easy to manage by their marketing team.

During the launch of Synack's website, we emphasized on SEO, paying careful attention to URLs and our keyword strategy.

Fast Facts
100%

cybersecurity

800

design hours

11

experts worked on this project