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Communicating the power of CX for an industry leader.

About the client

SundaySky is transforming Customer Experience (CX) engagement for Fortune 500 B2C brands, enabling them to deliver video-powered experiences at critical moments along the customer journey. Their unparalleled Video Experience Platform powers billions of unique digital experiences annually for the world’s leading brands—including highly personalized customer content and marketing efforts. This allows SundaySky to drive breakthrough outcomes and quantifiable business value for their customers—including increased revenue, reduced costs, lower churn and higher customer satisfaction.

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Our Role

UX/UI Design, Visual Design, 3D Animation, Motion Graphics, Icon Development, Front-End Development, CMS, SEO, WordPress Integration, Ongoing Maintenance, Copywriting, Editing. '


SundaySky’s website looked like it belonged to a tech company, but it didn’t tell the full story of the company’s Customer Experience capabilities. As a leader in the CX space, SundaySky needed a premium web presence that would appeal to CXOs and convey the full breadth of partnership possibilities across multiple industries.

Communicating the power of CX for an industry leader

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What We Did 

The eDesign team knew that the best way to capture the attention of a CXO was to develop a dynamic 3D video that would greet visitors upon arrival to the SundaySky site. Our team created a visual centerpiece featuring customer personas that told the “why” and the “what” of SundaySky’s software and partnership. In order to meet lead generation goals, we focused on providing a smart user experience that would amplify stories and testimonials. We also provided WordPress integration and content migration that preserved the company’s previous page rankings and SEO performance.

How It Went

Garnering highly positive feedback both internally and externally, the new SundaySky website is driving strong leads for sales and opening up more conversations across industries. The company is now able to establish a name for itself not just for personalized video solutions, but for a full range of CX projects. As a testament to the success of our site redesign, eDesign will continue to work with SundaySky on quarterly site maintenance and enhancements.

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Next up is the translation of the site into multiple languages to serve audiences worldwide.

Creative Process

Communicating the power of CX for an industry leader.
Industry-leading interactive video player for owned digital properties.
Marketers, CX professionals, advertisers, and SundaySky transform customer relationships with tools to define, build, deploy, measure and optimize video-powered experiences (VX).
Video-powered experiences (VX) are at the heart of digital CX strategies.
Collaborative planning tools to map the customer journey.
Video-powered experiences (VX) are at the heart of digital CX strategies.

Creating a visual centerpiece to greet site visitors upon arrival

A fast, approachable, and accessible site that tripled engagement

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Fast Facts
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Video powered experiences
eDesign professionals worked on the project
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Return on ad spend
Design ideas discussed during brainstorming
Adobe conference jumpstart the project