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Sekure Merchants

Rebranding a payment solutions provider

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Full
Service

Over 35,000 businesses trust Sekure to manage their payment processing and merchant solutions in the US. Sekure received a complete brand and digital experience overhaul:

  • Unique logo identity and brand guidelines
  • Well-crafted corporate story
  • New slogan
  • Competitive landscape research
  • Website redesign
  • Hand-drawn shapes, interactivity, and animations
  • HubSpot integration
  • Optimized for loyalty, trust, and speed
Project Summary

Challenges

  • Logo Development
  • Branding
  • Brand Guidelines
  • UX/UI Design
  • Visual Design
  • Web Animations
  • Front and Back-End Development
  • Motion Graphics
  • CMS development
  • GDPR Compliance
  • WCAG AA Conformance
  • SEO
Project Summary

We are proud to unveil a crisper, cleaner, and more current representation of our identity and collective purpose, ensuring the success of our merchants.

– Eyal Artzy, Co-founder and Managing Partner of Sekure

"No Worries"

+

Unique
Logo Identity

To craft a distinctive logo, it's crucial to have a powerful and emotionally resonant theme at its core. This was exemplified in the rebranding of Sekure. The journey started with the development of not just any logo, but one that was deeply intertwined with a compelling brand narrative. Following thorough market research, eDesign developed Sekure's revamped identity with the theme of "no worries" at its heart. The choice of a hummingbird as part of the brand's story was deliberate, symbolizing hope and marking the cessation of stressful periods.   

Previous Logo

Sekure

New Logo

Sekure
Sekure
Hummingbird

Caribbean Green

RGB    23 — 252 — 196
CMYK  56 — 0— 41— 0
Pantone 3255 C

Calypso Coral

RGB    252 — 74 — 107
CMYK  0 — 86 — 42 — 0
Pantone 178 C

Cerulean Blue

RGB    0 — 143 — 196
CMYK  81— 31 — 6 — 0
Pantone Process Blue C

International Klein Blue

RGB    0 — 46 — 166
CMYK  100 — 91 — 0 — 0
Pantone 2736 C

A Symphony of
Values and Vision

In crafting an illustrious brand book complemented by meticulous guidelines, our team vividly brought to life Sekure's foundational pillars. These core values resonate through every hue in our color palettes, every curve in our design patterns, and every line in our shapes. Our newly minted iconography draws its essence from the heart of nature, the foundation of trust, and the beauty of simplicity, encapsulating Sekure's ethos in every element.

Worry-Free
Corporate Story

In the discover stage of our process, our deep dive into Sekure's competitive arena unveiled unique opportunities to sculpt a narrative that stands apart. Amid the tension that often accompanies the choice of a credit card processing firm and the universal yearning for a smooth, stress-free journey, we seized the moment to weave these emotional layers into the fabric of Sekure's rebranding strategy. This thoughtful inclusion has not only differentiated Sekure but also resonated deeply with its audience, promising a new era of connection and ease.

Sekure
The new iconography is inspired by nature, trust, and simplicity.

A strong brand identity and website can influence customer perceptions. When users easily recognize and connect with a brand, it fosters a loyalty that creates repeat business and positive word-of-mouth referrals.

Retail

Retail

Health & Wellness

Health & Wellness

Grocery

Grocery

Online / eCommerce

Online / eCommerce

Restaurant

Restaurant

Hospitality

Hospitality

Fashion Boutiques

Fashion Boutiques

Homeware Store

Homeware Store

Professional Services

Professional Services

Wholesale

Wholesale

It’s business.
And it’s personal.

The subsequent challenge our team embraced was the complete overhaul of Sekure’s website, strategically repositioning the brand as a beacon of expertise in its industry. Our mission? To magnetize customers and instill an unwavering sense of trust and dependability. By harnessing the power of immersive, full-screen imagery, we dramatically enhanced the articulation of Sekure’s core messages in a "scrollytelling" experience. Timed animations and progressive loading guide a user to each and every CTA button.

Person

Our web design transcends mere functionality with clear navigational tabs that do more than guide visitors - they invite them on a storytelling journey, unique to Sekure. By avoiding the overused and commonplace labels that clutter competitor sites, we've crafted a navigation experience that unfolds Sekure's story, page by page. Visitors are led to meticulously designed landing pages, each embedded with intuitive contact forms that promise simplicity and efficiency, requiring merely a few clicks to complete.

Our development team is at the forefront of innovation, refining a CMS to cater specifically to the nuances of different industries.

— eDesign

Fast Facts

Unlimited design options in the CMS

35,000+

Worry-free merchants

3

Brand identity concepts