Rebranding a payment solutions provider
Over 35,000 businesses trust Sekure to manage their payment processing and merchant solutions in the US. Sekure received a complete brand and digital experience overhaul:
– Eyal Artzy, Co-founder and Managing Partner of Sekure
To craft a distinctive logo, it's crucial to have a powerful and emotionally resonant theme at its core. This was exemplified in the rebranding of Sekure. The journey started with the development of not just any logo, but one that was deeply intertwined with a compelling brand narrative. Following thorough market research, eDesign developed Sekure's revamped identity with the theme of "no worries" at its heart. The choice of a hummingbird as part of the brand's story was deliberate, symbolizing hope and marking the cessation of stressful periods.
A symbol that channels the energy of a hummingbird
Sekure's Brand Palette
RGB 23 — 252 — 196
CMYK 56 — 0— 41— 0
Pantone 3255 C
RGB 252 — 74 — 107
CMYK 0 — 86 — 42 — 0
Pantone 178 C
RGB 0 — 143 — 196
CMYK 81— 31 — 6 — 0
Pantone Process Blue C
International Klein Blue
RGB 0 — 46 — 166
CMYK 100 — 91 — 0 — 0
Pantone 2736 C
In crafting an illustrious brand book complemented by meticulous guidelines, our team vividly brought to life Sekure's foundational pillars. These core values resonate through every hue in our color palettes, every curve in our design patterns, and every line in our shapes. Our newly minted iconography draws its essence from the heart of nature, the foundation of trust, and the beauty of simplicity, encapsulating Sekure's ethos in every element.
In the discover stage of our process, our deep dive into Sekure's competitive arena unveiled unique opportunities to sculpt a narrative that stands apart. Amid the tension that often accompanies the choice of a credit card processing firm and the universal yearning for a smooth, stress-free journey, we seized the moment to weave these emotional layers into the fabric of Sekure's rebranding strategy. This thoughtful inclusion has not only differentiated Sekure but also resonated deeply with its audience, promising a new era of connection and ease.
New Branded Assets and Collateral
The subsequent challenge our team embraced was the complete overhaul of Sekure’s website, strategically repositioning the brand as a beacon of expertise in its industry. Our mission? To magnetize customers and instill an unwavering sense of trust and dependability. By harnessing the power of immersive, full-screen imagery, we dramatically enhanced the articulation of Sekure’s core messages in a "scrollytelling" experience. Timed animations and progressive loading guide a user to each and every CTA button.
Our web design transcends mere functionality with clear navigational tabs that do more than guide visitors - they invite them on a storytelling journey, unique to Sekure. By avoiding the overused and commonplace labels that clutter competitor sites, we've crafted a navigation experience that unfolds Sekure's story, page by page. Visitors are led to meticulously designed landing pages, each embedded with intuitive contact forms that promise simplicity and efficiency, requiring merely a few clicks to complete.
Unlimited design options in the CMS
Brand identity concepts