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Fruit Snacks

Creating a “fruit first” experience for an iconic brand

About the Client

Welch’s® Fruit Snacks are made by Promotion in Motion Companies, Inc. (PIM), one of North America’s leading manufacturers and marketers of popular brand name confections.

Our Role

Web Design, User Experience, Front-End Development, User Interface Design, Project Management, Web Animation, Product Photography, Copyediting.

140 years tradition

For over 140 years, Welch’s® has been turning beautiful fruit, proudly grown on family farms, into delicious juices, jams and jellies. This tradition led to a popular fat-free, gluten-free snack, made with farm-grown fruits, and no preservatives. From tree to bag, each serving contains 100% of the daily-recommended value of vitamin C and 25% DV Vitamins A&E.

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Welch’s Fruit Snacks needed a contemporary website for the U.S. and Canada in both English and French. As the brand’s “face,” they wanted the website to communicate a “fruit first” message in a way that would appeal to their core audience of Millennial and Young Gen X parents. Must-haves included product information by subline, Where to Buy functionality, and an easy-to-update CMS.

After immersing ourselves in the company and developing a creative brief, we got to work on bringing the brand to life.

Mouthwatering Ex­perience Loved by
the Whole

We designed a website that feels fun, fresh and vibrant while keeping the design simple and authentic. To convey that Welch’s® Fruit Snacks come in three distinct and delicious varieties, we presented each product with its own unique color code, lending a distinct charm and visual identity to each snack type.

In addition to implementing a user-friendly WordPress CMS and a robust store locator, we launched Welch’s fruit snacks Canada, complete with a French-Canadian language version.

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Product Page

Welch’s® Fruit Snacks comes in three distinct and delicious varieties: Welch’s® Fruit Snacks, Welch’s® Fruit ‘n Yogurt™ Snacks and Welch’s® Fruit Rolls. We presented each product with its own unique color code, giving each snack variety its own charm and visual identity.

How It Went

Playful animations, oversized fruit images, and bold colors showcase the brand’s appeal as a wholesome, mouthwatering snack that puts fruit first. The eDesign team is proud to share that the new Welch’s® Fruit Snacks site won the 2019 Gold Davey and W3 awards for their food and beverage categories. We built on this achievement by designing a vibrant web page for the launch of Promotion in Motion’s new confection line, Gummi FunMix, which won a Silver Davey Award for Best Website Design. Talk about a sweet success!

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Fast Facts
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daily value of vitamin C
hours design work
mouthwatering snacks varieties
snack boxes flown across the pond for a fashion photo-shoot
kilos Welch’s® Fruit Snacks consumed during brainstorming
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fans follow the brand on Instagram