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Fruit Snacks

America’s favorite snacks made with real fruit

About the Client

Promotion In Motion Companies, Inc. (PIM), is one of North America’s leading manufacturers and marketers of popular brand name confections, Welch’s® Fruit Snacks being one of them.

Our Role

Web Design, User Experience, Front-End Development, User Interface Design, Project Management, Web Animation, Product Photography.


Welch’s® Fruit Snacks are a delicious, fat-free, gluten-free snack, made with farm-grown fruits, and no preservatives. From the tree to the bag, each serving contains 100% of your daily-recommended value of vitamin C and 25% DV Vitamins A&E.

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Spotlight on Quality

For over 140 years, Welch’s® has been turning beautiful fruit, proudly grown on family farms, into delicious juices, jams and jellies. That’s a real dedication to quality and the type of conscientious, transparent and committed company we like to support.

It’s no wonder Welch’s® Fruit Snacks are America’s Favorite.

Mouthwatering Ex­perience Loved by
the Whole

We designed a website that feels fun, fresh and vibrant while keeping the design simple and authentic. Playful animations, oversized images and bold colors showcase the brand’s appeal as a wholesome, mouthwatering snack that puts fruit first. There are even gorgeous fruit pieces bouncing on the screen!

The visuals are built to appeal to the entire family, as well as young adults, working professionals and consumers on the go.

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Product Page

Welch’s® Fruit Snacks comes in three distinct and delicious varieties: Welch’s® Fruit Snacks, Welch’s® Fruit ‘n Yogurt™ Snacks and Welch’s® Fruit Rolls. We presented each product with its own unique color code, giving each snack variety its own charm and visual identity.

What Else?

Besides the American and Canadian versions of the Welch’s® Fruit Snacks site, we designed a vibrant web page for the launch of Promotion in Motion’s new confection line, Gummi FunMix, which won a Silver Davey Award for Best Website Design.

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Fast Facts
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daily value of vitamin C
hours design work
mouthwatering snacks varieties
snack boxes flown across the pond for a fashion photo-shoot
kilos Welch’s® Fruit Snacks consumed during brainstorming
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fans follow the brand on Instagram