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Welch’s® Fruit Snacks are made by Promotion in Motion Companies, Inc. (PIM), one of North America’s leading manufacturers and marketers of popular brand name confections.

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Web Design, User Experience, Front-End Development, User Interface Design, Project Management, Web Animation, Product Photography, Copyediting.

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For over 140 years, Welch’s® has been turning beautiful fruit, proudly grown on family farms, into delicious juices, jams and jellies. This tradition led to a popular fat-free, gluten-free snack, made with farm-grown fruits, and no preservatives. From tree to bag, each serving contains 100% of the daily-recommended value of vitamin C and 25% DV Vitamins A&E.

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Welch image

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Welch’s Fruit Snacks needed a contemporary website for the U.S. and Canada in both English and French. As the brand’s “face,” they wanted the website to communicate a “fruit first” message in a way that would appeal to their core audience of Millennial and Young Gen X parents. Must-haves included product information by subline, Where to Buy functionality, and an easy-to-update CMS.

After immersing ourselves in the company and developing a creative brief, we got to work on bringing the brand to life.

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We designed a website that feels fun, fresh and vibrant while keeping the design simple and authentic. To convey that Welch’s® Fruit Snacks come in three distinct and delicious varieties, we presented each product with its own unique color code, lending a distinct charm and visual identity to each snack type.

In addition to implementing a user-friendly WordPress CMS and a robust store locator, we launched Welch’s fruit snacks Canada, complete with a French-Canadian language version.

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Welch’s® Fruit Snacks comes in three distinct and delicious varieties: Welch’s® Fruit Snacks, Welch’s® Fruit ‘n Yogurt™ Snacks and Welch’s® Fruit Rolls. We presented each product with its own unique color code, giving each snack variety its own charm and visual identity.

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Playful animations, oversized fruit images, and bold colors showcase the brand’s appeal as a wholesome, mouthwatering snack that puts fruit first. The eDesign team is proud to share that the new Welch’s® Fruit Snacks site won the 2019 Gold Davey and W3 awards for their food and beverage categories. We built on this achievement by designing a vibrant web page for the launch of Promotion in Motion’s new confection line, Gummi FunMix, which won a Silver Davey Award for Best Website Design. Talk about a sweet success!

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daily value of vitamin C
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mouthwatering snacks varieties
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snack boxes flown across the pond for a fashion photo-shoot
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kilos Welch’s® Fruit Snacks consumed during brainstorming
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fans follow the brand on Instagram