Established in 1901, Menada is one of the oldest wineries in Bulgaria, with vineyards situated at the foothills of the Sredna Gora mountain range. The company grows and works with traditional grape varieties such as Rubin and Mavrud, as well as Pinot Noir, Cabernet Franc, Merlot, Chardonnay, Regent and Viognier. Each year, Menada processes over 8,000 tons of white and red grapes, producing 20 million bottles of wine.
Art Direction, Graphic Design, Illustration, Typography, User Experience, Photography Edit, Front and Back-End Development, User Interface Design, Project Management, Video Editing.
We paid special attention to the homepage to create a blend of moving elements, video backgrounds, cinemagraphs, and beautiful lines. It even transforms with the seasons, featuring refreshing white wines in the spring and summer, and red varieties in the autumn and the winter months.
Since each Menada wine blend has its own an individual character—along with a unique label and color palette—we decided to showcase each bottle with an interesting animation of its own.
We aimed to capture the personality of the brand: exceptional quality and old world traditions mixed with a vivid identity. Unlike a typical website design for a winery, the Menada site features a jazzy look and unconventional backgrounds, with crisp, “handpicked” graphics that emphasize different grape varieties.
With more than Domain 7 delicious labels of wine, the domain is looking to popularize its wine lifestyle and joie de vivre. With this mission in mind, we’ve enriched website’s content with different cocktail recipes, food pairings, a wine calendar, and other tasty ideas.