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Golf Shirts

Taking a swing at fashion technology.

About the Client

Brickfielder creates golf shirts inspired by biomechanics. They’re made with a high-tech, breathable, water-repellent and windproof membrane that protects the trapezius and deltoid muscles during the rotational movement of the golf swing. What’s more, Brickfielder shirts stimulate the delivery of oxygen to the blood, helping golfers conserve energy longer, increase endurance and boost their swing.

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Brickfielder product view

Our Role

Branding, Web Design, Graphic Design, User Experience, Project Management, E-Commerce Development, Front-end Development, Back-end Development, User Interface Design, 3D Modeling, 3D Animation, Social Integrations.


Brickfielder asked us to build a website and online store. We’ve researched the brand and knew right away- this would be no ordinary website.

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Brickfielder challenged us to build a website and online store for this not-so-ordinary brand. With no visuals of the product and no previous marketing materials or digital graphics, the project began from the ground up. We started by sketching a concept that combined the classical style of a sports clothing line with the provocative flair of high fashion, blending it again with a technological edge.

We had to find a fashionable way to inform golfers about the infrared thermal regulation weaved into Brickfielder’s fabric, with the goal of creating an instant visual perception with “wow factor.” The answer—a 3D layout animation that showcased Brickfielder inside and out.

Cool. Cooler.

The infrared thermal regulation woven in the fabric of Brickfielder shirts allows the body maintain a constant temperature while evaporating sweat and helping golfers feel comfortable and focused on the game.
We used tree leaves as reference to simulate blowing wind for different weather conditions.
Infrared thermal regulation is weaved in the fabric
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Creative Photoshoot Session

With no visuals or marketing materials prior to working with us, a high-fashion photo session was in order. We sketched the creative concept, turned on our studio lights, and brought in a fashion photographer extraordinaire. We photographed a professional golf player with a strong swing, using his pictures to populate Brickfielder’s online galleries and storefront.

Amplifying the Brand

Paying attention to every detail, we created a high energy, high fashion sports mood for the brand. We even implemented custom-made fonts to simulate the action of a golf swing.

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Enticing Sales with a Single Click

Building a customized store from scratch is easy when you can rely on our fantastic back-end development team. We seamlessly integrated Brickfielder’s online store, shopping cart, user registration, merchant processing, promotions, social media feeds and pin-able galleries, adding easy-to-browse clothing collections and size and texture options.

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Responsive on Every Device

We designed Brickfielder’s site to provide an optimal viewing experience across a wide range of devices—whether the user is on a smartphone or a 27″ monitor. No resizing, no panning, no scrolling.

In-house photo-shoot for Brickfielder’s online galleries and storefront
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Golf is our Favorite Game

We talked golf, learned about golf, and were advised by a professional golfer throughout the entire Brickfielder planning and design process. And we loved every minute of it!

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Custom font simulates the action of a golf swing.
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We designed a 3D layout animation to show Brickfielder’s membrane inside out.
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We organized a high-fashion photo-shoot and used the visuals to advertise the brand.
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Seamless integration of Brickfielder’s online store helps customers shop within a few clicks.
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Clever visuals explain Brickfielder’s high-tech, breathable, water repellent and windproof membrane.
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Every page has integrated social media, promotions and coupons and pinnable galleries.

What Else?

The eDesign team produced in-house graphics, custom fonts and 3D animations, and built a custom CMS from scratch to house the online store. We even designed print catalogs to drive home a full-service branding experience.

Fast Facts
golf swings to capture the perfect picture
graphic designers worked on the site
0 %
of eDesign’s team took a golf lesson
sketches did not make the final cut
weeks from start to completion
weeks research