Branding, Graphic Design, User Experience, Project Management, Hand Drawing, Animation, Front and Back-End Development, User Interface Design, Video Editing.
Inspired by the purest ice caps on the planet, Alaska Vodka is a company with spirit. Handcrafted with ultra-pure spring water, the finest quality grains and a sweet hint of honey, the brand’s hallmark is its distinctive taste.
Alaska Vodka asked us to create a corporate website as unique as the company’s trademark taste and quality. In the process of getting to know the brand, we learned some fascinating facts. For example, the distillation process uses Shungite rocks, which were part of a meteor that collapsed on earth some two billion years ago.
Shungite rocks are believed to absorb, filter and purify any harmful elements or bacteria, giving liquids a healing power. A theory presumes that life itself started from within shungite water, as its structural elements are present in all living beings. Knowing company’s passion for taste and quality, we were inspired to create a website that shows the untamed wilderness and extreme beauty of its origins.
The website design is an Alaskan wonderland of pure ice, floating snowflakes and mountain mist that come together to capture the heart of the brand. Our journey starts at the top of Alaska’s highest mountain range, revealing the exceptional purity of the spirit. Scrolling along, viewers can take different roads to discover the crafting of the product and the quality of ingredients behind the vodka’s authentic taste.
Through carefully chosen images, video frames and moving elements, we introduce viewers to Alaska’s pristine scenery, spring waters and high quality grains, along with each part of the 7-step distillation process.
The brand sent Bulgarian alpinist Doychin Boyanov to “conquer Alaska” and bring back ice from the tallest peak in North America—Mount McKinley, aka “Denali.” The epic story unfolds through a vertical scroll and timeframe animation.