SuperHosting

www.superhosting.bg/promo/prolet2014/

Our Client

Superhosting is Bulgaria’s premier webhosting, server, domain and cloud service company. They hired our team to create a cheerful landing page for a special spring promotion. The page had to be fun and appeal to a large audience. We love to play, so we were game.

Charming a wide audience through joy

Superhosting’s customer base has a very broad background. Clients come from various age groups and have different technology skill levels and understanding. We had to design a marketing message to please a very large target group and appeal to all of them.
We decided to explore a spring atmosphere and create awareness through play. Our idea: build a game, share it on social media, and entice people to participate for giveaway discounts.

Create awareness through play

We determined that the perfect landing page for the project should combine two elements: Superhosting’s offer as well as promo codes discovered through actions. To design the campaign, we used spring as our inspiration. We’ve invented fun cartoon characters and drew them by hand. We coded animations. And since one swallow is not enough to make a summer, we’ve added some friends to the mix. Each new bird that flocks on the screen carries promotional information or tips on how to unlock discounts.

Play It
With a Flower

Spring is the perfect season to help websites bloom. So we constructed Superhosting’s game around gardening. The idea was to grow flowers into discounts. The more water was poured on the flower, the more it grew. The more it grew, the bigger the rewards. Once a promo code was generated, viewers were able to share the love and send a flower to their friends.

Charming
A Wide Audience
through joy

FastFacts

12Happy Birdswere hand-dawned for the project

1Corporate Logo blossomed when we’ve met

5,6k+Peoplegenerated promo codes

150kFacebookviews of the campaign

3Hours Flying Lessonsfor the swallows to take off

One Swallow
Doesn’t Make a
Summer

We determined that the perfect landing page for the project should combine two elements: Superhosting’s offer as well as promo codes discovered through actions.To design the campaign, we used spring as our inspiration. We’ve invented fun cartoon characters and drew them by hand. We coded animations. And since one swallow is not enough to make a summer, we’ve added some friends to the mix. Each new bird that flocks on the screen carries promotional information or tips on how to unlock discounts.