Superhosting is Bulgaria’s premier webhosting, server, domain and cloud service company. They hired our team to create a cheerful landing page for a special spring promotion. The page had to be fun and appeal to a large audience. We love to play, so we were game.
Charming a wide audience through joy
Superhosting’s customer base has a very broad background. Clients come from various age groups and have different technology skill levels and understanding. We had to design a marketing message to please a very large target group and appeal to all of them.
We decided to explore a spring atmosphere and create awareness through play. Our idea: build a game, share it on social media, and entice people to participate for giveaway discounts.
Create awareness through play
We determined that the perfect landing page for the project should combine two elements: Superhosting’s offer as well as promo codes discovered through actions. To design the campaign, we used spring as our inspiration. We’ve invented fun cartoon characters and drew them by hand. We coded animations. And since one swallow is not enough to make a summer, we’ve added some friends to the mix. Each new bird that flocks on the screen carries promotional information or tips on how to unlock discounts.