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The Frost King House

The award-winning mobile experience helps homeowners make their space more energy efficient.

Davey awards

About the Client

Frost King is the #1 brand of DIY home improvement products. From weatherstripping, to pipe/duct insulation, floor and carpet trim, Frost King is available at more than 10,000 hardware stores in the US and at many retailers worldwide.

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A fantastic mobile web-app
Open house

Our Role

Mobile Experience Design, User Experience, Website Design, Front and Back-end Development, Project Management, SEO, Social Media Planning and Execution.

We designed
over 50+
3d products

Plastic Garage Door Side and Top Weatherstrip Kit
Pre-Split Tubular Fiberglass Pipe Cover with Self-Sealing Jackets
Outdoor Stretch or Nail-on Window Kits

Mobile Experience

We’ve designed the Frost King house to be accessible via mobile. The application allows homeowners to navigate a virtual house and identify potential “problem areas” that leak energy and cost them money. Each problematic area features a quick DIY solution to make a home more energy efficient.
You see, Frost King shoppers don’t come online to learn about the brand. Instead, they watch “how to” videos and look for help, advice and new ideas.

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The consumer-friendly mobile experience allows homeowners to navigate a virtual home
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Each problem area features a quick DIY solution to make a home more energy efficient.
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The application helps customers identify potential “problem areas” that leak energy and cost them money.
Products are associated with “how to” video advice, tips and tricks.
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“Do-It-Yourself” Home Insulation

We were put in charge of creating an engaging, interactive, and educational mobile tool to help homeowners make every corner of their house more comfortable. Our task was to rethink the entire user experience and user pathways.

Our team spent time to plan Frost King’s UI and UX carefully to fit a huge portfolio of products. Within seconds, visitors are redirected to the information they are looking for.

Problem Solving

The brand is embracing customer love and focusing on problem solving. Hence, the Frost King house is here to help fix 15 of most problematic areas in a home. Customers can click on any household surface to discover ways of improving their home.

Frost King Mobile Experience

Whether at home or in the aisle of a home improvement store, consumers can consult the Frost King House for practical, do-it-yourself solutions to seal air leaks and stay warm or cool, depending on the season. This innovative application was honored with a Silver Davey Award in the Mobile Apps category.


We’ve made finding content so easy! Each product comes with answered questions, and links to further instructions and “how to” information. Users can check where to buy items in their area and locate the nearest store.

What Else?

Our team had the honor to work with Frost King on redesigning their existing website and build a space that is intuitive and helpful. We are also excited to be working on brand’s ongoing social media content. We feel inspired to create a soft and comforting home atmosphere in every post. A “home sweet home” kind of feeling. Our social media department invites shoppers to fall in love with the seasons through heart-warming visuals and intimate copywriting.

Fast Facts
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stores sell Frost King products
eDesign experts worked on the project
0 K
ideas to save you from the cold
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years in business
weeks research
happy thoughts of winter fun and snowball fights