Our team is very excited to be working on some new fantastic web projects and collaborating with great brands we love. In this blog post, we highlight some of our latest projects.
The Orthopedic Institute of New Jersey (OINJ)
OINJ requested a website redesign. The main pain points were centered around the company’s outdated online look and content restructuring needs to gain better search results in the region.
We dug into OINJ’s wealth of information with a mission to learn everything about our client and the orthopedics industry. It was not an easy task to comb through all the content, analyze the existing data, and build a brand new user experience allowing for multiple pathways of navigation. We considered different ways of displaying content related to body parts, doctors, services, and locations.
The result is a modern, clean, and elegant site. It contains beautiful graphics and genuine photography. Each visual has been retouched to achieve a depth of field and a cinematic experience. The composition is people-focused and shows all capabilities of OINJ, from sports medicine, to knee reconstruction and surgery. The web design won a Silver W3 Award in 2019 in the category of Healthcare Websites.
SundaySky Landing Page
“Customers buy experiences, not products”.
When eDesign was selected as the web agency to work on a collaboration project between Adobe and SundaySky, we couldn't be more excited.
For the upcoming Adobe Summit, SundaySky’s team needed a minimalistic, yet elegant landing page that summarizes their integrations with the Adobe Experience Platform.
We had a lot of fun working on the landing page, all the graphics and animations. The concept we've created tells SundaySky’s story in a visual but abstract manner. We used plasticine to represent the building blocks of smart personalized video experiences. All 3D animations are custom and are metaphors to how easy modeling and digital transformation can be.
Check out SundaySky’s landing page.
Raritan Valley Community College (RVCC) Virtual Open House Intro Video
It’s always an honor serving as RVCC’s agency of record, from a site redesign, to content marketing, to multi-year digital campaigns.
Recently, RVCC turned to our team for help with their virtual open house campaign. The mission was to create a stylish and genuine video to boost new student’s understanding and expectations of RVCC while not having the opportunity to visit the school for an in-person open house event.
We needed to transform the school’s existing visuals into an impactful video. We worked on the animations, graphics and script to create a dynamic and emotional marketing video that met RVCC’s goals for the virtual open house. More importantly, we produced a reusable digital asset that RVCC can apply to a wide variety of platforms, marketing efforts, and future events.
The project’s deadline was tight, with limited time to execute the design and preparation for the open house needed the full support of the eDesign team to deliver.
At eDesign, we believe in education and are proud of our partnership with Raritan Valley Community College.
Hardie's Website Redesign
Hardie's is a leading fresh food distributor in Texas since 1943. Our mission was to redesign Hardie’s space into an online platform that presents the brand and allows customers to make orders.
We delivered a modern design and intuitive user experience. The navigation makes it easy for visitors to find products, search the online catalog, or filter fresh cuts. This ease of use extends to the back-end as well, with an intuitive dashboard that lets Hardie’s swap out products or spotlight seasonal fruits and veggies.
To add an interactive factor to Hardie’s website, we created a dynamic wheel showcasing all the fresh fruits and veggies currently in season. We also added a “draw it yourself” product search. Users can draw the shape of a fruit or vegetable to order it. To match users’ hand-drawn doodles with real products, we used the latest artificial neural networks (ANN) technology.
Hardie’s website redesign was a fun project for our team. We are honored Hardie’s chose to work with us and are proud to be their partner ahead as we look to expand their offering to B2C.
Read Hardie’s case study.
See more case studies from our portfolio.