We refunded a client who loved our design. Why? Endless AI-generated feedback was turning thoughtful collaboration into an infinite checklist. This story explores AI's limits in creative work, why endless revisions can weaken great design, and why human judgment, taste, and knowing when to stop still matter.
From simplifying 20,000+ pages and rethinking information architecture to making content more relatable and search-friendly, RVCC and eDesign Interactive built a website around how prospective students actually search, explore, and make decisions. Early results are promising, with key events up 30.7% and engaged sessions up 24.26%.
eDesign Interactive wins four w3 Awards for three very different digital experiences: Gold for Green Valley Lactose Free and three Silvers for Bon Appétit and Existence. Each project tackled a unique challenge, from clarifying a brand proposition to modernizing a legacy website and turning an abstract philosophy into an immersive digital experience.
Learn how to use AI to organize feedback while keeping human judgment at the center.