Our team was excited to partner with Yen Press, a leading publisher specializing in manga and graphic novels, to create a modern website that reflected their brand’s energy and catalog diversity. After the site's successful launch, Yen Press presented us with a new challenge: integrating e-commerce functionality directly into their platform. This initiative aimed to empower the publisher to sell their extensive collection of titles directly to consumers, bypassing third-party retailers.
Solution: Shopify Integration
To meet this goal, we enhanced the Yen Press website by integrating Shopify, enabling a smooth and intuitive shopping experience for customers. With this new functionality, visitors can browse and purchase books directly from the publisher's website without relying on external sellers. Thousands of titles are available at the click of a button, creating a fast and user-friendly shopping experience.
Key features implemented:
Automated product creation: new books are automatically added to the Shopify store, eliminating manual data entry and ensuring their catalog is always current.
Automatic linking: purchase buttons are dynamically linked to corresponding and newly added titles, making it easy for visitors to find and buy books.
Hands-free management: Automating these processes allows the Yen Press team to focus on their core business— delivering great content — without manually updating their product library.
Results: Exceptional Growth and Enhanced Engagement
The impact of this transformation has been nothing short of remarkable. In just one month, Yen Press experienced a staggering 449% increase in sales. This impressive growth can be attributed to the convenience and accessibility of their new e-commerce platform.
This transformation has empowered Yen Press to connect directly with its audience, giving readers easy access to the latest and most popular titles right from the source. By controlling the entire customer journey—from discovery to purchase—Yen Press has enhanced operational efficiency and positioned itself for scalable growth.
A Holistic Transformation for the Future
We transformed Yen Press’s website into a fully functional e-commerce platform by integrating its title catalog with Shopify. This seamless integration simplifies the purchasing process, gives Yen Press greater control over its sales channels, and enriches the overall customer experience.
This project shows our commitment to delivering tailored solutions that elevate our clients' digital presence and drive measurable results. We’re proud to have partnered with Yen Press on this transformative journey and are excited to see their continued success as they leverage their new capabilities for future growth.
Do you have an e-commerce project you'd like to explore? Our web design specialists in New Jersey will be happy to learn about your business needs and advise you. Reach out to our team at hello@edesigninteractive.com.