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Healthcare
Digital Marketing for a Whole New Patient Experience

Patients are searching for medical information everywhere. Often, they are self-diagnosing, self-medicating, and looking for online advice rather than consulting their primary care physician. By using the same digital channels that patients use, we can intercept relevant queries and redirect them to our clients’ resources.

Finding new patients is hard, and there is no magic answer. We understand the complexities and regulations of the healthcare industry. Our methodology helps medical organizations attract patients, spread awareness, and position themselves as leaders in their local market.

We empower healthcare brands to gain visibility and attract patients.

Centering Boston IVF at the heart of the journey to becoming a parent.

Our team worked hand-in-hand with Boston's most prestigious IVF clinic and one of the fastest growing clinics in the nation. We created content that expanded organic searches and supplemented their SEO strategy to boost rankings and appointment requests. Our efforts led to a 20% increase in conversions and a decrease in ad spend.

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Boston IVF image
Boston IVF image
OINJ image
OINJ image
OINJ image

Growing a regional orthopedic group by 326%.

Partnering with OINJ, we grew their organic site traffic by 326%, resulting in record appointment increases in less than 2 months. Our goal was to help OINJ become the #1 organically searched orthopedic practice in New Jersey. Through expert blog articles and content creation, we positioned the practice as a market leader. We further assisted OINJ to develop its brand identity, redesign its website, and build a stronger digital presence.

Boosting a healthcare logistics company with a website that doubled conversions.

We collaborated with MedSpeed to create an elegant website that focuses on generating leads and attracting new customers. MedSpeed is a renowned healthcare logistics and medical courier company. Our goal was to highlight the company’s exceptional speed, precision, and efficiency through the use of engaging graphics, unique iconography, authentic videos, and key client testimonials. And we delivered, with 2 to 3 times the conversions of MedSpeed’s old site.

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Medspeed image
Medspeed image
Blackrock Neurotech image

Firing synapses with digital storytelling and growing a leader in MedTech.

Blackrock Neurotech is innovating with technology that will help patients with missing limbs and neurological disorders. They are at the forefront of MedTech invention, and we developed brand messaging and a website to reflect that. Custom WebGL animations of brain synapses created a branded symbolic experience that immersively tells a story to consumer and B2B audiences.

Data Meets Design

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Set-up Phase
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Launch Phase
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Explore
Deep diving into your existing marketing, brand positioning, web experience, SEO, and digital advertising.
Concept
Formulating new stories through visuals and messages.
Plan
Highlighting key phases, defining related objective and tactics, by audience and channel.
Create
Developing all necessary creative assets.
Deploy
Launching creative assets in accordance with the digital strategy and media plan.
Optimize
Consolidating insights captured, iterating and repeating.
Healthcare

A Full Slate of Healthcare Marketing Services

Medical Branding
  • Define/refine your branding
  • Refresh your design system
  • Logo design
  • Brand guidebook
  • Print materials
  • Expo booth materials
  • Graphic design
Healthcare Website Design
  • Make medical care accessible
  • Build trust and credibility
  • Responsive web design
  • Intuitive visual storytelling
  • Build an engaging patient experience
Paid Media
  • Paid Google ad campaigns
  • HIPAA-compliant data strategy
  • SEO campaign management
  • Targeted spending for the right patients
Patient Growth Campaigns
  • Create the right message
  • Landing pages for ads
  • Increase brand awareness
  • Acquire and nurture leads strategy
  • First-party data plan does not use PHI
Medical SEO
  • Track and optimize results
  • Target medically savvy patients
  • Increase website traffic
  • Gain new patients organically
  • Increase monthly appointments
  • Rank competitively with medical experts
  • Increase brand awareness
Social Media Advertising
  • Organic referral opportunities
  • Engaging content marketing
  • Paid Facebook advertising
  • Instagram account management
  • LinkedIn updates
Medical Content Marketing Campaigns
  • Grow thought leadership
  • Engaging content marketing
  • Establish your practice as a healthcare leader
  • Eye-catching video animation
  • Develop authentic patient connections
PPC Management
  • Paid Google ads campaigns
  • PPC Optimization
  • Keywords visibility
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Know Your Audience.

Connect with Compassion.

With refined industry knowledge and a touch of inspiration, we co-create medical advertising that brings in revenue.

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Frequently Asked Questions about Medical Advertising

How fast can medical SEO/SEM bring results?

A typical organic SEO engagement with us starts at 6 months because it will take time to see results from ongoing Search Engine Optimization. However, some clients may start to see increased rankings in as little as one month. Paid Search can see results much faster and clients will see their ad placements start within a few weeks after setup is completed.

Why do I need SEO to promote my healthcare business?

Patients today are medically savvy and like doing their own research. With expert content targeted to your patients’ needs, you could rank in search results above the usual suspects of online medical information. Offering competent, accessible thought leadership builds trust and will help your business become more visible to potential patients.

Can I get patient referrals through social media?

We’ve found that a strong social media presence can create significant opportunities for organic referral growth. Patients love engaging with stories about doctors they know and trust. When they do this, it algorithmically boosts your posts, puts your business in their friends’ and families’ channels, and can offer the social proof that leads right to referrals.

How do you attract new patients?

We align your marketing strategy with the typical patient journey. Depending on your practice, we may recommend a multi-channel approach with a mix of Paid Search, Search Engine Optimization, Content Marketing/Blogging, Paid Social Media, Website Design and Updating, Email, and Creative Ad/Content Design.

How do new patients find healthcare solutions?

For a new patient, the most important factors are doctors, locations, and specialties. If even one of those is missing, the patient will likely look somewhere else. For each client, we develop a HIPPA-compliant data strategy that generates patient leads through our multi-channel marketing approach without relying on PHI.

Do you provide measurable results?

Reporting and Analytics is an important component we recommend with all our clients. Not only in setting up the proper tracking on your website, but also with recurring monthly reporting calls. These monthly meetings help us align business goals and show proof of ROI. They also guide new ideas and allow us to optimize the current campaign.

How important is a digital marketing strategy for healthcare?

In today's modern world, digital is how we find new businesses, products, and services. As a digital marketing agency serving healthcare clients, we have seen digital marketing channels drive tangible growth for numerous healthcare organizations. You have a chance to build trust, become more visible online, and grow your patient base with precision.

awards

eDesign is an award-winning digital agency with strong experience in healthcare advertising.

Our medical marketing team, based in New Jersey, focuses on generating big returns for our healthcare and wellness clients.

Understanding how patients find providers makes us a good fit for medical organizations looking to grow their business.

13
CSS design awards
02
The webby awards
22
FWA
03
Awwwards
05
The lovie awards
29
Davey awards
07
Forbes awards
2
 Inc 500 awards
25
W3 awards
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