2019 is shaping up to be a year of mismatched designs, astonishing colors, curious animal prints and a Vogue attitude. Brands will complete for attention with loud visuals, electric styles, and bold choices. Yep, expect opulence vs minimalism with splashes of glam.
Designers will be exploring high tech futurism, escapism, individualism, sentimentalism, metamorphism and dreamy synth experimentalism. Ok, not quite. But really, this year is well geared to launch whimsical campaigns and use multifaceted and multicolored illusions. In a nutshell, a treasure trove of distractions and audacious designs.
Big yay for fun!
Custom illustrations are a fantastic way to propel your advertising forward. Illustrations can raise your unique identity, play on emotions, build an attitude, differentiate your message, and create brand avatars or cartoonish icons. Illustrations bring vibrancy into your call to action and convert 7 times better than any stock photography.
Colors are hot, crazy and vibrant this year. They take on a new audacious attitude. It’s no wonder the Pantone color this year is set to Living Coral. It’s a playful, effervescent shade that “mesmerizes the eye and mind”.
Creative asymmetry is used more and more as a unique way to catch attention or make a point. It’s an intentional chaos created with typography, geometric shapes or 3d renders. Design compositions become edgy, mischievous, or puzzling. What a great way to spotlight your message.
Animations have superpowers. In web design, in advertising or in app development, your animated icons, characters or short stories can make users interact more, share more and like your promotions. Animations are about fun and imagination. We expect to see some fun, loud and lively artwork this year.
Design cutouts from distinctive mismatched visuals that don’t go well together and yet create a unique image to look at. What?! Yep, the eclectic style is back in fashion. This year, Designers will aim at creating original branded art, inspired by fragmented elements, shapes, and colors. It’s a collage of styles, noise, textures and layers that define this trend. Here every element competes for attention.
Two-dimensional drawings of tree-dimensional objects are back in style. This really is because illustrations are in big demand right now. Starting from letterheads, logos, typography, sketches, and icons, almost everything can be given a 3d feel with isometric designs artwork.
Think fuchsia and honey, lilac and orange peel. Gradients are here to stay. Bright colors and vivid hues. Instagram, Spotify and Apple are good examples of brands leading the way. Gradients are used as dancing waves to create rhythm, depth, and energy in a design.
The playground is open and big brands are rushing in. Augmented reality is slowly sneaking into web design, app development and real world advertising. It’s an exciting new field, brimming with possibilities.
Bringing Real Colors to Life Virtually by The Home Depot
Pepsi Max Bus Shelter Virtual Reality
To be seen as a genuine, honest, and reliable, brands need to invest into their own “natural” photography. No stock image will help you reach the hearts of your fans, the way authentic, unpolished, and “real” photos do. Start taking candid shots, start using non-models, keep your visuals sincere.
Mobile First Approach
It’s not a secret; brands MUST design for mobile first. It’s a priority because most users are on the go. It’s also a priority because of Google’s mobile responsive website indexing.
Video footage makes statements in seconds and has the power to increase conversion rates. It’s a personal and engaging way to convey company’s vision, mission and capabilities. Internet loves videos. And so do we.
Be ready for a year of 3D fascination! 3D illustrations and animations have been in high demand the last few years. It’s a trend that will keep growing. 3D definitively takes a web design or a digital campaign to the next level.
Micro-interactions are the magic behind every UI element, no matter how small or big. Those hidden animations and visual effects create subtle calls to action and drive users on a design pathway.
They can be clever, surprise users or simply transmit information. The better the originality, the more an audience is drawn to a website.
In 2019 micro interactions will take a whole new fascinating perspective.
Bold Fonts and White Spaces
Typography is in the spotlights this year. Big, bold statements are taking over in digital advertising. In many campaigns, typography is replacing images. Less becomes more when you add big negative spaces and full caps.
To captivate your audience in 2019 and increase your business traffic, just say firstname.lastname@example.org. We would love to help redesign your website or create your next campaign.