Before launching a marketing campaign, web design, landing page, or a simple email newsletter, our team always begins with WWW.
Investing the effort to analyze the business goals, audience, and objectives of a project make a real difference in the performance and engagement levels of a marketing campaign. By going through detailed research, we sometimes uncover business topics our client needs to resolve.
By analyzing a brand inside and out, we believe we have a better grasp of the entire marketing lifecycle and can produce tailor-made digital advertising that generates results.
So without further ado, here are a sampling of topics we look to investigate for each project we tackle.
The very first question we ask ourselves.
Why is this project coming to life? Why are we about to create something special? Why would anyone need this product/service? Why would users care about its main functionalities?
Who is the audience we need to reach? With whom are we talking to and what is their typical consumer behavior? To who are we delivering our message and what is our tone of voice?
What is the type of design are we going to aim for based on the information we’ve collected above.
By what means of marketing, functionality, or visual expression will we implement our product’s design? What problems do we need to solve? What milestones do we need to hit to get there? What challenges do we need to address?
When all those questions are answered, we are ready to start. We roll our sleeves and follow a detailed workflow. Yes, 4 Ds.
After we’ve determined the goals of the project, we move on to analyzing the landscape of the company, its target audience, the competitors, good practices locally or globally. We record the scope of the project and set our milestones.
We start thinking about the obstacles to tackle and possible problems. We start producing key assets that will serve as inspiration for the process. At this stage of the workflow, we are ready to build the wireframe prototype.
The design phase is led by visual communication. We draft creative concepts and we play with different visuals to test our ideas.
Here’s where animations are added, calls to action are being assessed and the project comes to life. Once the product is published, it will keep evolving through updates and marketing input.
It’s sometimes hard to explain to a newly formed business why it’s imperative to yield quality design and visual communication or to take risks where a brand has never ventured. It takes insight to clarify the importance of user experience, prototyping, and our “discovery” process.
Having a digital agency that is able to look deep into your business is extremely valuable.