Color! This year’s wow factor in web design theory is getting a lot of attention from leading design firms. Color creates a strong emotional connection with users, and bright hues and overlays give new life to a web page, accentuating the online experience.
The bright color palettes are evident in websites from brands like Spotify, Nike, and Pepsi. The trend is further emphasized by Pantone’s Color of the Year for 2019- Living Coral. Described as a playful and effervescent shade, Living Coral “mesmerizes the eye and mind”.
Reading UXPin’s Web Design Trends 2019 publication, we found our work in the midst of the web color trends. How exciting!
We are proud our website has been showcased as an example of creative ways to use color overlays. Color overlay is a great way to add zest to a web page when brand photos are not dynamic enough. It’s also a good technique to enhance the readability of text and keep visuals on-brand.
Our advice: pick a bold color that fits into your brand palette and use it as an accent or for hover elements. You will give a little lift to your web presence and be on top of the 2019 color drive in no time.
The best thing about colors is that they are relatively easy to modify to almost any type of website design. Brands don’t need to redesign their entire webspace to include a splash of new hues.