“Capture tomorrow, by taking action today”

The Client

Raritan Valley Community College (RVCC) is an accredited two-year public community college located in New Jersey. RVCC offers Associate’s Degree programs that develop critical thinking and promote leadership. The college was founded in late 1965.

At eDesign, we believe in education; especially a solid, affordable, “real life skills” kind of education. So RVCC is a favorite client of ours. The community college has many wonderful courses and is a great platform for a successful workforce career or on the way to Bachelor’s Degree and more.

Our Role

Campaign Strategy, Audience Planning and Research, Media Planning and Buying, Campaign Creative, Graphic Design for all advertising channels (Banners, Display, Social), UX/UI Design, Front-End Development, Animations, Campaign and Social Media Management, Drupal Integration, Project Management, Copywriting.

The Challenge

RVCC needed help with creating a strong recruitment campaign for the school’s 2018 enrollment year. Our objective was to inspire future students, convert those ready to enroll now, and market the school’s newest programs available at RVCC.

Ultra Violet

We were inspired by Pantone’s Color of the Year:
https://www.pantone.com/color-of-the-year-2018

It represented what is Inventive and imaginative. Ultra Violet lights the way to what is yet to come.

RVCC couldn’t agree more that this was the evolution of their messaging and theme of moments, coming to life in 2018.

Our Main Focus:
RVCC’s Students And  
Their Success Stories

We interviewed graduates from different programs and age groups. We uncovered their unique experiences, memories of RVCC and how the college has helped each of them in their career or move on to a Bachelor’s degree. We organized a photo-shoot and used only authentic student images for the website redesign and online advertising campaign assets. We also turned some of the images into fun cinemagraphs!

Background laptop for mobile
Background laptop for mobile

Execution:
Fast Track To Success

We made changes to the site: repositioned important CTAs, redesigned the hero slider to reflect the new vision and added campaign analytics to adjust and optimize each month over the 6 month campaign. We created many marketing assets as part of the campaign. We even produced a creative digital billboard, located outside a local minor league baseball stadium.

Time was of the essence. The deadline was very short, so we mobilized our entire 20-person team to lend a hand. No efforts are in vain to deliver great results for the clients you love.

Billboard background mobile

Big Results

A digital campaign is not just about creating inspiring visuals; it’s about generating results! In the case of RVCC, this means helping the college to increase student applications and enrollments.

We are honored to have RVCC’s trust. The school followed our vision and execution of the campaign as true collaborative partners would. And we are proud to say, our efforts yield results. Great results.

Instead of telling you about it, we’d rather show you.

(Drumrolls, .... here comes the graphic!)

Big banners background normal
Big banners background normal

Banners Galore

To reach out to more students, RVCC invested into a full-blown online campaign.

Following the key visual, we worked on building beautiful advertising assets for the channels in the media plan. This meant designing multiple banners and animations for each creative and channel. 10 total different sizes of each visual were produced per picture/ per campaign. That’s A LOT of assets and design work.

We’ve paid attention to every detail. It was well worth it.

Background for banners mobile

Fast Facts

1,500+ Students graduated last year
230+ Hours design work
9M Digital campaign impressions
12 Team members worked full time on the project
120+ Academic programs offered at RVCC
Vincent Mazza and the eDesign team have been a tremendous partner for RVCC. They have a deep understanding of the student recruitment lifecycle from their many years of experience launching application-converting websites and running multi-channel campaigns. We have been able to reach and engage students like never before through their targeted, smart and creative solutions.
Janet ThompsonExecutive Director of Marketing, Raritan Valley Community College