Our Role:

Branding Strategy, Graphic Design, User Experience, Project Management, E-Commerce Development.

Brickfilder came to us to build their website and online store. We’ve researched the product and knew it right away…this would be no ordinary website. Brickfilder sells golf shirts inspired by biomechanics. The shirts are made with a high-tech, breathable, water repellent and windproof membrane.

Тhis membrane protects the trapezius and the deltoid muscle during the rotational movement of the golf swing. What’s more, Brickfilder stimulate the delivery of oxygen to the blood. This helps the golfer conserve his energy longer, increase his endurance and boost the overall execution of his swing.

The Awards

2014 Awwwards Honorable Mention 
2014 CSS Design Awards: Site Ot The Day 
2014 Bulgarian Web Awards Best Website in the Category Graphic&Design



Meets Fashion

Brickfilder challenged us. Big time. And we loved it. With no visuals of the product, no previous marketing materials or digital graphics, the project began from the ground up.

First, we needed to sketch a concept that combines the classical style of a sports clothing line with provocative high fashion. We took this vision and blend it again with technological information. Mixing technology with fashion is not a small task.


Cool. Cooler. Coolest

We simulated different weather conditions using tree leafs as a reference for how hard the wind is blowing.


Responsive View on Every Device

We’ve built Brickfilder’s site to provide an optimal viewing experience across a wide range of devices—whether you’reon a smartphone or a 27” monitor. No resizing, no panning, no scrolling.

Technologies Used

Mobile Responsive
Back-End and Database Development
E-Commerce Development
Shopping Card and Merchant Processing
Social Integrations
User Interface Design
3D Modeling
3D Animation


17Golf Swingsto Capture The Perfect Picture
3 Graphic Designersworked on the site
100%of eDesign’s teamtook a golf lesson
20Sketches did not make the final cut
12Weeksfrom start to completion

Creative photo-shoot session

Brickfilder had no visuals of their product, photos or marketing materials prior to working with us. A high-fashion photo session was in order. We sketched the creative concept, turned the lights of our studio on and invited our fashion photographer extraordinaire to the date. We photographed the perfect model to represent the brand, a professional golf player with a strong swing.

Golf is our Favorite Course

We talked golf, learned about golf and were advised by a professional golf player throughout the planning and designing process of Brickfilder. We produced in-house graphics, fonts, 3D animation and a custom-made online store. We loved working with Brickfilder and are currently designing their paper catalogues as well.


Amplifying The Brand

We paid attention to every detail to create a high energy, high fashion sports’ mood. We’ve used custom made fonts that simulate the action of a golf swing

Enticing sales whit a single click

We’ve added a seamless integration of Brickfilder’s online store, shopping card, user registration, merchant processing, easy to browse clothing collections, size and texture options, promotions and coupons, integrated social media and pinnable galleries. Building a customized store from scratch is easy when you can rely on our fantastic back-end development team.

We’ve paid attention to every detail to create a high energy, high fashion sports’ atmosphere

Brickfilder’s online store enjoys a custom-built shopping card, user registration, merchant processing and promotional coupon integration