Raritan Valley Community College (RVCC) is an accredited two-year public community college located in Branchburg, New Jersey. Founded in 1965, RVCC offers Associate’s Degree programs that develop critical thinking and promote leadership.
At eDesign, we believe in education; especially a solid, affordable, “real life skills” kind of education. So RVCC is a favorite client of ours.
Campaign Strategy, Audience Planning and Research, Media Planning and Buying, Campaign Creative, Graphic Design for all advertising channels (Banners, Display, Social), UX/UI Design, Front-End Development, Animations, Campaign and Social Media Management, Drupal Integration, Project Management, Copywriting.
RVCC needed help with creating a strong recruitment campaign for school’s 2018 enrollment year. Our objective was to inspire future students, convert those ready to enroll now, and market the newest programs available at RVCC.
We were inspired by Pantone’s 2018 Color of the Year, Ultra Violet. It’s a color representing invention and imagination, lighting the way to what is yet to come. RVCC couldn’t agree more that this meshed with the evolution of their messaging.
We interviewed current students and graduates from different programs and age groups, capturing their unique experiences and memories of RVCC. We set up a custom photoshoot to capture authentic student images for the website and online campaign, turning some of them into fun cinemagraphs!
We redesigned the site’s hero slider to reflect the school’s new vision while repositioning important calls to action. We added campaign analytics in order to adjust and optimize each month’s activity over a 6-month campaign period. We even produced a digital billboard, located outside a local minor league baseball stadium.
Time was of the essence. The deadline was very short, so we mobilized our entire 25-person team to lend a hand.
A digital campaign is not just about creating inspiring visuals; it’s about generating results. In the case of RVCC, this means a substantial increase in student applications and enrollments, including a 145% increase in attendance at campus events!
To reach out to more students, RVCC invested in a full-blown online campaign. Following the key visual, we worked on building beautiful advertising assets across all channels in the media plan. This meant designing multiple banners and animations for each creative and channel, for a total of 10 differently sized visuals per asset. That’s A LOT of design work and detail, but the payoff was well worth it.
After establishing SnapChat as the students’ preferred channel for sharing, our team decided to geo-fence the campus and outline different target areas (the stadium, the library, visitor meeting points, bus stops, parking pick-up and drop-off locations). We then created fun, branded SnapChat filters to celebrate events, student achievements and campus happenings at each of the geo-fenced spots. A great way to build organic endorsements!